How Randy Rohde Is Turning Headlines Into Revenue for Businesses Nationwide
In the fast-moving world of digital marketing, not many experts have carved out a niche quite like Randy Rohde. As the founder of The News Guy and 38 Digital Market, Rohde has built a click here reputation as a widely respected PR expert who helps businesses strengthen their online presence, dominate search rankings, and get featured on 900+ media outlets.
From Retail Operations to Press Release Powerhouse
Rohde's career path took several unexpected turns. With educational credentials from schools such as Michigan Ross, he started out in retail operations — managing national retail locations, handling multi-unit management, and eventually overseeing operations at two national retail companies.
But the entrepreneurial spirit was always there. Alongside business partners, he launched a national service provider, exited successfully, started another, then relocated to Cleveland, Ohio, where he grew a business across five states — and sold that business as well. In the midst of all this that he found his true calling in digital marketing.
The News Guy: Strategic PR Distribution
Currently, Rohde operates 38 Digital Market, a digital marketing agency operating out of Chagrin Falls, Ohio. Via his signature brand "The News Guy," he offers a comprehensive suite of services built to drive real results for businesses.
At the heart of his business is press release distribution, placing stories across major media outlets including AP News, Yahoo Finance, Benzinga, and Business Insider. Complementing that core service, Rohde also provides featured article placements on leading publications, SEO and local SEO optimization, strategic link building, and PPC campaign management.
The AI Search Visibility Edge
One area where Rohde is particularly innovative is his focus on AI search visibility. He views press releases as a form of influence over AI systems — allowing companies to control what AI tools including Google AI Overviews, ChatGPT, and Perplexity report about their business. This cutting-edge approach gives businesses a competitive edge in the rapidly evolving digital landscape.
Beyond Business: Podcaster, Speaker, and Filmmaker
Rohde's influence extends much further than just his marketing services. He runs a pair of podcasts — "Hot Off The Press," a daily show focused on press releases, SEO, and digital PR with over 400 episodes, and "Running the Bases with Small Businesses," an interview series featuring entrepreneurs and small business owners.
As a sought-after speaker, Rohde has shared his expertise at major events around the world, including SEO Rockstars, the YACSS SEO Conference in Aalborg, Denmark, and Digital Unfiltered. He's lent his expertise to popular podcast programs including The Virtual CMO Podcast, the Million Dollar Agency Podcast, and the SEO Video Show.
On top of all that, Rohde holds IMDB credits as a producer, actor, and director — proving he can bring stories to life both in film and in business.
Why Businesses Trust Randy Rohde
In his own copyright: "Visibility without credibility is a missed opportunity." For companies seeking to build authority, rise in the search results, and stay ahead of the curve, Randy Rohde and The News Guy deliver the results that matter.